![]() For many, this clarification came too late and users then continued to seek chatting services elsewhere. WhatsApp stores a message only when it cannot be delivered immediately the message can then stay on its servers for up to 30 days in an encrypted form as WhatsApp continues to try to deliver it. ![]() For example, a few weeks after the new terms were announced by WhatsApp, Signal's weekly downloads surged 43 times, which ended up with Signal's servers unable to handle the rush of users and the app crashing several times.Īt the same time, WhatsApp published a clarification about its terms, underlining it won't be sharing any data from personal chats or groups, and the sharing policy applied only to chats with businesses, while the app still maintained its end-to-end encryption. According to the privacy policy, once a message is delivered, it is deleted from the company’s servers. But not before many users have already switched to apps such as Signal or Telegram. Of course, such a radical privacy policy change had people angry and many users started abandoning the app, finding alternatives to chat in the privacy-focused app Signal and Telegram, as they were not agreeing to the new terms and the way they were going to be enforced.ĭue to the major backlash Facebook received for this change, it pushed back the date of the enforcement of the new terms and policy changes to May 2021. Customers need to trust a brand and have a voice in how their information is collected and used or they will take their business elsewhere.īlake Morgan is a customer experience futurist, keynote speaker and the author of the bestselling book The Customer Of The Future. WhatsApp shows that customers are quick to leave when they don’t trust a company or agree with its privacy practices. ![]() These two features will take WhatsApp closer to specialized video conferencing apps like Google Meet. Now, the company has announced that it is rolling out two new video calling-related features to WhatsApp: Landscape Mode and Screen Sharing. In the new privacy landscape, it’s companies that prioritize data protection and build trust with their customers that will come out on top. A few weeks ago, it was revealed that Meta is working on the screen-sharing feature for WhatsApp. They may be willing to share some of their personal information with brands, but only if it improves personalization and the overall experience. They want to hold their data and personal information as close as possible. Consumers see the value of being in control of their data and having it protected. Lily Hay Newman Security 7:00 AM WhatsApp’s New Privacy Policy Just Kicked In. In many ways, WhatsApp’s decision to share data goes against the progress that has been made. The EU’s General Data Protection Regulation (GDPR) and the California Consumer Protection Act (CCPA), among other regulations, give consumers the power to know who is collecting their data, how it is being used and even request that it be deleted. In recent years, privacy has come to the forefront, with many companies returning power to consumers to be in control of their own data. It says the update provides further transparency into how WhatsApp collects data.īut even with the clarification, the new policy raises some red flags about customer privacy and consent. ![]() Information that a user sends to a business can be collected and shared with Facebook for advertising. The company says it will delay the implementation of its new policy until 15 May. Since releasing the initial policy change, WhatsApp has clarified that the company doesn’t collect data from messages sent between family members and friends, just from personal information and what users send businesses.
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